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IPextreme Constellations Conference - Silicon Valley 2010

Wednesday, March 31, 2010 from 8:30 AM to 5:00 PM (PT)

Santa Clara, CA

IPextreme Constellations Conference - Silicon Valley 2010

Ticket Information

Type Remaining End     Quantity
All Day Pass 39 tickets Ended Free  

Event Details

What Keeps You Up at Night About Buying IP?

 

The IPextreme Constellations program will be hosting its first event in Silicon Valley on March 31st, 2010, bringing together a group of leading IP companies to discuss, in presentations and panels, business and technical issues facing buyers and users of semiconductor IP. The event will include a keynote speech by one of the industry’s most visionary and colorful veterans, Jim Hogan. 

Please join us for a fun, information-filled day for engineers and engineering managers.  We look forward to seeing you!  

Time Agenda Speaker
8:30am   Registration & Breakast  
9:15am   Welcome & Introductions Warren Savage
9:25am  Jim Hogan Keynote Presentation Jim Hogan
9:40am

The increasing ESD challenges for IP vendors and Suppliers

 With ESD and Latch-up becoming greater challenges at advanced technology nodes, it is becoming imperative for IP vendors and customers to be aware of the ESD risks associated with integrating an IP block or multiple IP blocks into a final product.  A brief discussion will present various design approaches IP providers can take and IP customers need to be aware of, to help ensure that an IP block does not experience ESD failures in the final product.

Stephen Fairbanks
10:00am  

Serge Maginot, CEO of Tiempo, will present how Tiempo clockless IPs can be integrated into standard circuits to deliver unprecedented performance with ultra-low power.  Tiempo asynchronous IPs (MCUs and crypto-processors) are described in standard SystemVerilog and allow to reduce power consumption by a factor five for embedded electronic applications.

Serge Maginot
10:20am

Turn your engineering cost center into an IP profit center

Many companies have untapped internal semiconductor IP assets that can be better leveraged for future internal projects and generate new additional revenue streams for their department.  Major semiconductor companies have learned how to do this and this presentation will explain how this is done and how your company can do it too.

 Rick Tomihiro
10:40am   Panel: IP Business Models  
11:40am   Lunch  
12:15pm

Leveraging Your On-chip Networks and Maximizing Multi-layer Bus Designs

With the rapid development of SoCs being critical to maintaining a competitive edge in the market, designers face an ongoing challenge: How to design increasingly complex SoCs more affordably, rapidly and efficiently?  With cores and frequencies constantly scaling, traditional multi-layer AHB frameworks no longer deliver sufficient results. Sonics has been at the forefront of solving these design challenges for more than a decade—offering designers silicon-proven, on-chip communications solutions that enable rapid deployment of advanced SoCs, regardless of core protocol, frequency, or power considerations. With Sonics’ latest generation of product, SNAP, designers can cost-effectively simplify their on-chip networks for complex, embedded SoCs.

Jack Browne
12:35pm

The Need for a New Breed of Embedded NVM

New and changing markets and applications are proliferating the use of non-volatile memory IP in a wide range of SoCs.  The increasing need for more cost-effective and secure data and code storage, analog trimming and calibration, and encryption key storage, along with field programmability, has created an opportunity for antifuse-based embedded OTP to replace more traditionally types of NVM – including ROM, Flash and eFuse – in many instances.  This brief presentation will discuss the driving factors towards the use of OTP IP and the attributes required by this emerging type of NVM.

Jim Lipman
12:55pm

Can You Trust Your IP Vendor? How Not to Lose Sleep Over it

Horror stories about IP-related project failures pervade the web, but what really matters is whether or not you can trust the people providing your IP. Over 16 years we've learned how to be a trustworthy IP vendor by listening carefully, responding quickly, upholding our commitments, and working more peer-to-peer than salesperson-to-customer. Here we'll describe what we've learned, and share some tips to help you evaluate the trustworthiness of any vendors you might consider.

Hal Barbour
1:15pm

 Bringing HD video to multimedia applications

 

Digital video devices with HD(High Definition) and multi-standard video support are becoming widespread.  SOC designs with video IP that drive them are  complex.  There are many vendors providing video IP in different forms and approaches.  The selection of good quality IP is key to a projects success and enables revenue opportunities. Chips&Media will present a short list of requirements to consider when evaluating video IP.

Philip Han
1:35pm   Afternoon Break & Refreshments  
1:55pm

Ultra Low Power CoolFlux DSP Cores Sweetening Your Green Chip Dreams

 With power consumption becoming a greater worry with every new technology node, silicon IP adopters need to place low power consumption of licensed cores high on their checklist. This presentation will explain how NXP’s licensable CoolFlux DSP cores contribute to cool down their chip designs while also avoiding high cost of ownership nightmares IP licensing often brings.

Sven De Bie
2:15pm

Rest in the comfort and security of knowing you have Selected the Optimum Memory IPs

To select optimum memory IPs, designers evaluate critical factors. These are architectural, structural, and cost factors. Designer need to make these decisions quickly, using automation and quickly achieve success for their target applications. Achieving well characterized, portable, robust, and cost effective memory IPs will be presented. These will include SRAM-1T, SRAM-6T, ROM, Register File, and CAM blocks. Optimum Memory IPs can help to differentiate SOC designs for ultra low-power, ultra low-leakage and high performance applications. Designers can select good memory IPs and have a pleasant sleep.

Farzad Zarrinfar
2:35pm  The role of Networking IP in Wired/Wireless Applications

 

Ethernet is scaling from 1Gbps to 10/100Gbps in market segments such as Data center, Switching, and Storage devices. With Virtualization and Cloud Computing,  Network Security at lower layers of the network stack is quintessential. The security subsystem solution for addressing such complex problems have to be beyond crypto engines and with deep knowledge in networking and very high data rate applications. Posedge offers differentiated, high value, complete IP solutions to address these markets and the challenges they present.

Surya Hotha
2:55pm   Panel: Technical Considerations  
3:55pm

Lucky Draw - Win the new Apple iPad!  
4:10pm   Closing Statement Warren Savage
4:20pm   Networking  
5:00pm   End  

 This is an exclusive, invitation-only event. Seating is limited so please register early for this free event.

 

When & Where



TechMart Network Meeting Center
5201 Great America Parkway
Santa Clara, CA 95054

Wednesday, March 31, 2010 from 8:30 AM to 5:00 PM (PT)


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Hosted By

IPextreme Constellations



Constellations is a community of independent semiconductor IP companies who collaborate at the sales and marketing level by sharing sales intelligence and market wisdom to provide a virtual world-wide sales footprint.